About Us


@WorkinFashion.me was founded in 2016 by Yasmin Jones-Henry, a Financial Times journalist who specialises in sustainability, foreign direct investment and design. Her objective was to build a platform that united the worlds of finance and fashion with ethics and sustainable living at the very core of every discussion. Over the last three years Yasmin has built  a carefully curated audience of conscious consumers, HNWI, impact investors and entrepreneurs developing social enterprises and sustainable luxury start ups.

We support sustainable luxury lifestyle brands across fashion, interiors, wellness and cosmetics.

Features and interviews: Natalie Massenet (Net a Porter, Imaginary), Sarah Mower MBE (British Fashion Council), Dr. Carmen  Hijosa (founder, Pinatex), Cameron Saul & Oliver Wayman (Bottletop), Amy Powney (Mother of Pearl), Emma Willis MBE, Nika Diamond-Krendel (Paradise Row, London), Priya Ahluwalia, Christopher Raeburn, Katherine Hamnett MBE, Everlane, Birdsong London, The NewCraftsmen and many more.

What is fashion for?

My reason for establishing @WorkInFashion.me as an initiative is based entirely upon this question.  It is time to re-educate the masses on the meaning of ‘fashion’. Taken from the latin ‘Facere’ – the word literally means “to do or to make”. The wonderful thing about the human race is our power to create. We all have it and we express our creativity in different ways.

I believe that everyone has a unique narrative. One that they control entirely with its different flavours, rhythms, textures and origins. As a curator of all things aesthetic and functional I wanted to create a platform that enabled others to share their narratives – independently of the censored – heavily edited and photoshopped storyline that is force-fed to the masses via the newsstands every month.

You don’t have to be a size zero glamazon to subscribe to the @WorkInFashion.me ethos. Come as you are but just remember this one thing: Jobs, businesses and commerce will come and go. Make sure you are a brand that lasts forever.

Yasmin Jones-Henry