Natalie Massenet (co-Founder, Imaginary)

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Founded by Natalie Massenet and Nick Brown, Imaginary is a Venture Capital Fund that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US. By creating an ecosystem of new, eclectic and diverse ventures that range from fashion retail, food and beverage to lifestyle, the Imaginary portfolio begins to paint a picture of what the global economy could look like if more benefactors adopted this concept of looking to the future. Ms. Massenet explains, “Online discovery and distribution platforms have made it easier to launch a business, but equally it’s made it even more challenging for them to thrive in the long term. The businesses that will endure, will be those that build their strategies around an authentic understanding of their consumers and never lose sight of them as they grow. Featured in #TheCollective 1st Edition (2018)