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Paradise Row London

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Description
Nika Diamond-Krendel, founder of East London based leather goods company Paradise Row, launched the brand in early 2017. Having spotted a gap in the market for high-quality bags at an accessible price point, and further fuelled by a desire to support the area’s declining leather goods industry, she set about creating a collection of her own, working with long-established leather workers in the area. Exclusively working with creatives - artists, photographers and graphic designers - from the up and coming neighbourhood in East London where she resides and works, Nika places an emphasis on design and collaboration with East London’s long-standing craftspeople. Working with skilled artisans who have been practicing locally for several decades; Nika values and supports these traditional professions. Featured in #TheCollective 1st Edition (2018) Paradise Row is also a founding member of the Citizens of Hope (network)