Romain Casella (May Concepts)

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Romain Casella is the Founder and Director of MAY Concepts, an international communications agency specialising in the fields of fashion, design and arts & lifestyle. Having worked as a communications expert for organisations including Publicis and WGSN, Romain founded MAY Concepts in 2012 in order to bring his own values of empathy, compassion and humility to the industry. Since its foundation, Romain has expanded the agency to represent clients across the globe, with a particular focus on building synergy between Asia and Europe. The agency has represented rising Chinese stars among the likes of Angel Chen, STAFFONLY and XU ZHI, and Romain is now a regular face at Shanghai Fashion Week. With a French and Italian background, Romain also maintains a strong interest in exploring collaborations within Europe having earned the trust of Italian design power-house Cappellini, among others. He is also heavily involved with the Swiss design scene; his agency collaborates with the Swiss Embassy in the UK and the Swiss Arts Council, Pro Helvetia. Romain has a particular interest in exploring opportunities across all industry levels, whether it be designers, showrooms, producers, or even materials suppliers. It is often these untapped areas of the industry that Romain sees the greatest potential for building synergy. As a visiting lecturer at the renowned fashion and design school Istituto Marangoni London, Romain regularly discusses challenges facing the industry, often applying the latest developments and theories to his own work. Featured in #TheCollective 2nd Edition (2019)