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Ara Katz is the co-Founder and co-CEO of Seed, a consumer health company based in LA. Ara’s breastfeeding experience led her to the microbiome and inspired a personal mission to explore the importance of microbes and how they can impact the health of our bodies, our children and our planet. A serial entrepreneur, Ara previously co-founded and served as CMO of mobile commerce marketplace, Spring and was on the founding team of social commerce company, BeachMint, where she launched six direct-to-consumer brands. Ara has been a fellow at the MIT Media Lab’s Center for Future Storytelling and CCA's DesignMBA program, and was named in Marie Claire’s “The New Guard: The 50 Most Influential Women in America,” listed on Business Insider’s “Silicon Alley Top 100” and “36 Rockstar Women in NYC Tech.” She also advises startups across the health, tech, and consumer verticals. Featured in #TheCollective 2nd Edition (2019)